1Win History: The Story From FirstBet to 1Win
1Win's history spans a decade of rapid growth in the online gambling industry. What began as FirstBet in 2016 has evolved into one of the world's most recognized betting platforms. Here is the complete history of 1Win from its founding to today.
2016: The Founding of FirstBet
1Win was originally founded in 2016 under the name FirstBet. The platform entered the online gambling market with a focus on sports betting and casino games. At launch, it primarily targeted Eastern European markets before gradually expanding its reach.
2018: Rebranding to 1Win
In 2018, the company underwent a major rebrand, adopting the name 1Win to reflect its broader ambitions and expanding range of services. Simultaneously, the platform secured its Curaçao gaming license (No. 8048/JAZ2018-040) and began pursuing international markets aggressively.
2019–2022: Rapid International Expansion
Following the 2018 rebrand, 1Win expanded into Asia, Africa, and South America. Key markets including India, Uzbekistan, Kenya, Ivory Coast, and Brazil saw significant user growth. The platform localized payment systems, added regional languages, and tailored promotions to different cultural preferences.
2023–2026: Sponsorships and Market Leadership
From 2023 onwards, 1Win invested heavily in sports sponsorships. Partnerships with FC Barcelona, Atlético Madrid, and major esports organizations elevated the brand's global profile. By 2026, the platform serves over 30 million users across 100+ countries, offering sports betting, casino games, live dealers, and exclusive in-house games.